Mission: CCA media labs provide extensive work on issues management, methods to formulate communication strategy, and help participants develop solid responses to a broad spectrum of issues, before the media calls. It is 100% issue-oriented.
Significant Work: Coached Nobel Laureates, CEOs, COOs, CFOs, scientists, engineers and managers to shine in national and international media opportunities (including ambushes).
Research: A seasoned CCA consultant will spend 2 days on-site digging into the toughest issues the company faces, what makes these issues tough to defend, and the emerging media environment in which your people would be questioned.
Level of Effort: 3.0 day issue-oriented media skills labs are tailored to client's media preparation needs. Each is preceded by in-depth issue research. Sessions are designed to provide 80% on-camera work and coaching and 20% devoted to learning new concepts.
Content Highlights:
- Core skills for media
- Teams develop 1-page "Issue Cards" for each media issue
- Pro-active public positions are prepared to match corporate strategy
- Getting to the high ground through balanced control of interviews
- Extensive question and answer coaching by experienced professionals
- On-camera electronic and print media interviews, news briefings, and media backgrounders
Location: Conducted privately at a location of your choice.
Bottom Line: CCA's use of "live ammo," real issues based on client research, ensures lab participants are ready for the next media call, even if it comes in the next twenty minutes.
E-mail or call for more details, 972.713.7474